This campaign promotes an anti-hate message through posters, products, and organic displays.
Poster Design
This replace-the-hate poster holds my vision for the future. The rose image represents hope, love, beauty, growth, and regeneration. The “hope” text appears friendly and different from the other lettering, while “hate” is being pushed into the ground to be replaced by new growth.
Versions of the Poster
I started with a low-tech poster using a laser-print ink transfer for the rose, stencils for “Hope” and “CONQUERS”, and hand-lettering for “HATE”. I created digital versions of the poster in several colors.
Hope Inspires Action
Organic and Product Promotion
Images created in Photoshop of an organic promotion through a mural on outside wall of library and product promotion on a canvas bag.
